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Why Do I need A Website? Here Are 6 Good Reasons

     So many things you need for your business to grow can be remedied by a website. For example, many companies need to distribute brochures to inform their audience of goods & services provided by their company. This can cost millions of dollars for companies like Walmart or Target. However you can skip all this by having a website! A website acts as an online brochure by allowing your customers to read about your services, products and biography in one place. Without them having to be overwhelmed with searching through an endless catalog or pamphlet.

     Another great reason to have a website is to get more customers. It is estimated that a total of 2.4 billion people use the internet everyday. More than 90% of these people use the internet to either buy something or contact a company. If you do not have a website now, you are missing out on a very large selling tactic. So start doing and quit talking.

     Perceived value is something that changes on a daily basis with customers who seem to need more information before they land a deal. A great website will boost your customer’s trust in you and your business. Showing them that you know what you are doing and why- can sell just about anything to anyone.

     By having a website there is a great potential for thousands of people to see it. When you have a website you can create content to inform and educate your target audience. The more you tell them what you know, the more they trust you to provide what they need.

     There is a great sense of accomplishment when someone recognizes you for a job well done. With a website there is no limits on how many accomplishments you can share. Testimonials and reviews are a great way to hook that unsure buyer.

     By having a website you have endless marketing opportunities and tools to work with. Most of these are free or low-cost. These tools will make you visible whenever or whenever a customer beckons your goods or services.

Why do I need a website? Here are 6 good reasons:

  1. Online Brochure
  2. More Customers
  3. Business Value
  4. Influence
  5. Time To Show Off
  6. Marketing

 

2019 Website Design Statistics

In the “olden” days, it was much harder to design a website than it is now. We have too many site-builders ready to take your money along with your hopeful optimism. However, a website’s design does not make it successful all by itself. Optimizing your website is still something that needs to be handled by a professional. And you are not alone, marketers struggle constantly trying to make their websites more profitable. Here are a few statistics along with a few tips & tricks on  how to make your website more profitable.

  1. Always use a WordPress install platform.
  2. Always use a responsive & flexible theme.
  3. 39% of people will leave a website if the page does not load or takes too long to load.
    1. Solution: Use WP Plugins.
      1. WP Fastest Cache
      2. EWWW Image Optimizer
      3. WP-Optimize
  4. 38% of people search the web on a tablet. 78% search the web using their cellphones or smartphones. Mobile devices like these have been accounted for every 2 of 3 minutes spent online.
    1. Solution A: Use Responsive & Flexible Themes.
      1. Enfold
    2. Solution B: Use WP Plugins.
      1. Jetpack by WordPress.com
      2. WP Touch
      3. Child Theme Configurator
      4. Page Builder by SiteOrigin
  5. 51% of people visiting a company website want to see a “Contact Page.”
  6. 38% of website users will leave a website if the content and or layout is unattractive.

 

 

 

Trackbacks & Pingbacks: Good or Bad? Are They Worth having?

     For as long as I can remember, there has been controversy on whether or not trackbacks and pingbacks are good or bad. Let’s first get a general idea on what both these terms mean. 

Trackback

     A trackback is an automatic notification produced by another WordPress blog owner. This other WP blog owner wants your attention, they have written something that you may be interested in reading.

Pingback

     Now pay attention. Trackbacks and pingbacks are very similar, but not identical. Fortunately they only differ in a few ways: Trackbacks can be assembled, sent manually and create a tiny blurb of your post. However a pingback is sent automatically when either of the following happen:

  1. You link to someone else’s site
  2. Someone else links to your blog and then they don’t send over any content excerpts

     Basically, all you have to do to simulate a pingback is to include a link to the blog that you want attention from.

Pros & Cons of Having Trackbacks Enabled On Your WordPress site

Trackback Pros

  1. Silent Form of Networking
    • A trackback silently communicates between you and a potential audience you never knew you had. This is good in the sense that you don’t have to have networking skills in order to get the right audience reading your content.
  2.      Generate Traffic
    • With a trackback you could potentially share another blog’s readers.Because your link is submitted on another persons site in the comment section, it is possible that your link can be viewed by numerous people interested in your content as well.
  3.      Renders Bad SEO Tactics
    • When someone steals your content and publishes it as their own, you automatically are notified with a trackback.

Trackback Cons

  1. Increased Spam
    • Since the inception of the trackback, spammers have used and abused this form of communication between blog sites.
  2. Waste Of Time
    • You have to check the comments area on your WordPress dashboard thoroughly and often. It’s a big pain in the rear, because the unapproved comments will not contain 100% good content and visa versa. Therefor, you must go through each comment and inspect its authenticity.
  3. Unwanted By Majority  
    • Because trackbacks have been a nuance for many blog sites, blogs with high traffic usually disable trackbacks.
  4. Not Taken Seriously
    • Trackbacks are inferior to pingbacks because pingbacks are harder to fake. That’s right, trackbacks (more often than not) are littered with spamming content.

Pros & Cons Of Having Pingbacks Enabled On Your WordPress Site

Pingback Pros

  1. Taken seriously
    • Pingbacks are commonly authentic, content wise. Whereas trackbacks tend to be counterfiet more times than not.
  2. Connect with relevant blogs
    • As said earlier, trackbacks and pingbacks are very similar in the way that they are created. However, pingbacks are generally more relative to the receiver of that pingback- So obviously the receiver would be more inclined to accept it.
  3. Supports a healthy SEO
    • The pingback is created by a no follow link in another bloggers site, therefore you gain a few sprinkles of SEO magic!
  4. Supports increased traffic and readers
    • Again, just like a trackback you can potentially reach the existing readers of your pingbacked site.

Pingback Cons

  1. Increased Spam
    • There is still the potential of incoming spam, but diversely less than what a trackback would generate.
  2. You will have to review and clean them up manually
    • There is no escaping the manual review and clean up of your pingback content.
  3. Most bloggers don’t even acknowledge them
    • It doesn’t matter either way; you can spend the time creating a trackback or a pingback, just don’t expect too much from your efforts.

Are Trackbacks & Pingbacks Worth Your Time?

    Because these two communication/networking elements are easily used and abused by spammers, I can’t say that i am a supporter of either one. I don’t appreciate things that waste more of my time and get me absolutely nowhere. You can invest your time much more wisely with more effective SEO tactics. So don’t waste your time and disable trackbacks and pingbacks now.